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ELSE CAIRO

Graphic branding and visual strategy for Egyptian based communication bureau ELSE. I was brought in as a art director / designer for the company’s own branding, there was a certain challenge to working with ELSE because of the current political climate in Egypt. Drawing inspiration from how communication worked in the “trenches” we concluded that a strong graphical language was needed, something that would work in color but in black and white as well. Something that differ from the way the public perceive communication firms but a language that would roar the underdog spirit to the established firms, making them hear that a challenger is coming.

CATERPILLAR     BRYNSTÅLET     OCTOPIBAY     JELLYHIVE     BRAVE.ZONE     IT'S ALWAYS SUNNY IN TOKYO     APOGEE     ELSE


 JAMES HARVEST      NIKE      ADIDAS      PRINTER      MOLESKINE      REMEMBER PAPER      NICOTEXT      GLOOIP      HATTIE WATSO


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